Kapot Grappig: 2025

The third edition of Kapot Grappig marked the first anniversary. After two successful editions, expectations were high: the series had to move forward without becoming a repetition. Built with a strong focus on online, this campaign follows the existing visual system but darker and sharper with the bold magenta.

The visual language draws inspiration from threshold effects and the aesthetic of old copy machines, which is part of the concept. It carries a worn quality, something that has passed through the machine before, fitting for an edition that builds on what came before.

Clients:

Cultuurfabriek Schiedam

Gemeente Schiedam

Theater aan de Schie

services:

creative direction + campaign design